What is a serum in skincare?

Serum is a product which consists smaller molecules that can penetrate deeply into the skin and delivers a very high concentration of active ingredients. This makes them a great tool for targeting specific skincare concerns by reducing fine lines, improving skin tone, brightening complexion, reducing acne etc. It is used after cleansing the skin and before applying the moisturizer in skin care routine.

What are the benefits of using serum?

It will improve skin texture.

Using serum will improve your skin texture drastically as it contains higher concentration of active ingredients such as vitamin c, hyaluronic acid and other powerful ingredients for improving skin appearance. Serums helps to even tone the skin, by reducing fine lines, brightening the skin, firming up the skin and also helps to get rid of dark spots.

It will help to combat acne

Unlike traditional moisturizers, serums have watery consistency so that’s why they absorb much faster without causing breakouts. So the people with acne prone skin should use serum if they don’t like to use heavy consistency moisturizers which causes clogged pores on the skin.

Serums are Anti aging

Serums are designed to make sure that their ingredients deeply penetrate into the skin in order to reduce fine lines and combating wrinkles, by providing deep hydration with lighter consistency where traditional moisturizers are not able to penetrate as they have larger particles.

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